CONCEPT: To create a new, fresh and exciting visual identity targeting healthcare providers reflecting collaboration and joined forces in a clean and concise manner with a hint of drama to make the materials stand out.
DESIGN ISSUES: The logo design and visual identity was to co-exist and compliment the Stand-Up to Diabetes logo and its visual identity guide set forth by the Ministry of Health and Long Term Care.
DESIGN PROCESS: Key concepts and phrases were derived from meetings with the client. Colour, image and font elements were researched and developed to reflect the key concepts and phrases. A logo was then produced followed by print materials including; business cards, letterhead, envelopes, pocket folders, thank-you cards, certificates, newsletter template and a large format plaque mounted poster.
OUTCOME/RESULTS: The Central East Diabetes Regional Coordination Centre is thrilled with their fresh new branding, visual identity guide and materials that reflect collaboration and joined forces making them stand out from their peers in their own and other Local Integrated Health Networks (LIHN’s).
“It has been a pleasure working with Sarah. She is professional, timely and does great work.”
Giselle Sicchia, Central East Diabetes Regional Coordination Centre