Small businesses are becoming increasingly aware of the benefits of Search Engine Optimization (SEO). Time and resources are often wasted without a basic understanding of SEO. A SEO audit will provide a report on strategies that can be implemented to assist in increasing search engine ranking.
Many business have a website designed, built and launched and then forget about it. As many business owners are realizing, simply having a website is not enough. A website that is not properly optimized and that is not marketed online will not yield the desired results in search engines.
As with any other marketing, search engine marketing requires time and resources. There are many organizations that offer a variety of SEO services at various price points. This makes it difficult to determine where to start. A basic understanding of SEO strategies will equip business owners with the knowledge to move forward with SEO strategies.
A SEO audit will provide insight into what areas of your website to improve upon. Equipped with this information you will be able to decide what areas need improvement and what strategies to implement to increase your websites visibility in search engines, increase your website ranking and get more user traffic to your website.
Increasing your knowledge of your website and how to market it online will save you time and resources and make your website work better for your organization.
Definition: Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
Definition: Search Engine Optimization (SEO)
The methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.